The service-led business challenge was written for Higher Horizons plus (Keele Hub) as part of the National Collaborative Outreach Programme. The challenge sees students look into the world of service-led businesses that could enhance the student experience. Over 5000 students have taken part from across the Midlands and North West. The day starts with a video that shows ‘Tom’, a fictional student who has obstacles he has to overcome in the first few days of University, utilise the services available to him and the potential gaps in the market for new services. The day also sees the students identify the skills they would need to run that business and write a job advert for the skills that they are missing. We’ve seen some really creative ideas and the challenge can be tailored to your organisation.